Tag Archives: #YosemiteSam

Episode #227: Jewish marketing, Sam Rosenbaum

There’s a party upstairs, but we’re not invited. Instead, join a bruised and weary Rosen and a jaunty Goldbrener for tales of elderly (yet still annoying) dogs and their incompetent owners and European soccer teams who lean into their opponents’ anti-Semitism.

The good news is that the boys continue on in a light vein, featuring the unfettered joy that is Sam Rosenbaum and the ease of observant white-collar Jews in a minimum-security federal prison, until a certain snack food prompts the following question:

Is cliched Jewish humor tropes as marketing good for the Jews?

When you call a cartoon drawing of a cliche-spewing “bubbe” your muse and pepper your web site with equally tired Jewish humor tropes, are you actually trying to sell your product to Jews?  Or are certain Gentiles, those “semi-semites” who make us feel great in the face of an increasingly hostile world, the key to this enterprise?

But please, don’t call it “crackers.”

Would you buy this product?